Veterinary marketing

Veterinary marketing has changed big-time. In the old days, you got your veterinary degree, secured space and set up your practice. Then the marketing plan was easy. There were really two steps: 1) Word of mouth marketing through happy clients and healthy pets. 2) You get a yellow pages ad and people found you in the phone book. But those days are very over. The trends are changing quickly with yellow page usage on the severe decline.

This means that one of the main pillars of the tried-and-true veterinary marketing approach is not longer going to bring new customers. And most vets are interested in finding younger clients as they know they can keep them coming back for a long time. It is this precise demographic that is not using the phone book. Most young people don't even keep a copy of the yellow pages in their house.

For the younger demographic the goto resource for finding a vet is the Internet. Specifically, Google is the place that 64% of them search first to locate a veterinarian near them when they need to bring the pet in. This means that vets need to adjust their veterinary marketing plan accordingly. They need to phase out yellow pages spending and turn up Internet marketing. But how?

Many vets are relucant to make this change because they don't know how. They have had the same marketing streatgy for their veterinary clinic for years and change is always hard. For this reason it is highly advisable to find a friendly Internet marketing firm that can help. They can show you the ropes and point you in the right direction on how to increase your return on investment from your marketing spend. Yes - Actually, you might find your ad dollars go further once you move to the highly trackable, more efficient Internet marketing channel.