Law Firm Internet marketing

Law firms have been traditionally slower to adapt to the Internet age. Their marketing strategies have remained steadfast in old ways. But things are changing quickly. If you search online now for a lawyer, you will see many many law firms both advertising their legal capabilities as well as marketing through search engine optimization.

The smart law firms have jumped on this new channel for client acquisition first. And there are now SEO firms that specialize in law firm internet marketing. Those firms know the legal space. They have worked with lawyers before. And they understand how Google categorizes websites and handles legal terms that are important to lawyers.

Internet marketing for law firms is a new phenomenon, but it does not mean you can't find companies with experience. Millions of dollars are spent to gain both paid advertising traffic as well as to position a law firm's website for search engine optimization.

A firm that has never advertised online should start by looking specifically for a SEO / SEM company with law firm Internet marketing experience. When getting to know a potential vendor, ask for their specific experience with lawyers. Ask what campaigns they have run in Adwords for other law firms. Ask for specific examples of legal terms that they have helped other clients rank on. And don't be impressed by the first thing you hear. Ask the follow-up question of "does anyone search on that term?"

Law firm marketing campaings online are fundementally the same as all other paid search or SEO projects. However it really helps to have an understanding of law firm business strategies. If you know the legal space, you will get better marketing strategies online.